Challenge
Campaign-heavy homepage buried the shop path. Promo tiles competed with products. Local facts (HKD pricing, shipping threshold, Traditional Chinese intent) were hard for crawlers and AI assistants to cite cleanly.
HK snack shop revamp — clearer path from browse to cart
Shoppers scan the offer faster on phone, promo and product shelves stop competing, and local HK shopping cues are easier for search and AI to understand.
What we did
- Rebuild mobile-first information hierarchy: hero → trust cues → products → promos.
- Separate storytelling blocks from the product shelf so carts stay one tap away.
- Keep Traditional Chinese copy + HKD / local delivery facts consistent for SEO and GEO.
- Clarify entity signals: Hong Kong snack retailer, what is sold, how to buy.
- Structure answer-ready sections (brand, shipping, membership) without keyword stuffing.
- Publish portfolio visuals with brand marks softened for a private / anonymized case.
Outcome
Shoppers scan the offer faster on phone, promo and product shelves stop competing, and local HK shopping cues are easier for search and AI to understand.
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